Sam Romero


Bare minimum.

August 24th, 2017 by Sam Romero

Some 90% of small businesses fail within the first five years. The ones that beat the odds do so for any number of reasons, not the least of which is luck. But in addition to issuing a rabbit’s foot (or vegetarian-friendly four-leaf clovers) to each employee, the wise executive seeks every day to bring statistic-defying value to his business.

I argue that there is a baseline of competence–a bare minimum–that you must meet to earn your paycheck. Namely, you must be damned good at your job. If you’re in sales, you better sell the hell out of your product or service. Accountants should be accurate to the penny. Marketing folks (the game I play) must be detail-oriented, cost-conscious, and have a complete understanding of their product, their customers, and their competitive landscape.

But kicking ass at your job just gets you in the door. Kick-ass executives are a dime a dozen. I’ve worked with an endless supply of smart, talented, and ambitious people in four-person startups and in FORTUNE 10 companies.

If you want to stand apart, you must be more than that. You must find a way to help your company succeed against the odds. You must have the knowledge, the insight, and the will to guide your company and your people to destinations they otherwise could not reach. This is what I seek to do.

Categories: performance
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I don’t get it.

August 19th, 2017 by Sam Romero

“I don’t get it.” If you work at a marketing department or an ad agency, you’ve been there. You’ve shown your boss, or your co-worker, or your client a proposed blog topic or tweet or direct mail piece or headline or concept or WHATEVER, and gotten from them a blank stare and the comment “I […]

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Categories: creativity, performance
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Model, game, create.

December 1st, 2016 by Sam Romero

For me, being at work is often about being inside my head. Day-to-day administrative tasks require that I be organized and attentive to detail. But they require no skills out of the ordinary and therefore yield no extraordinary results. I believe that I am doing my true job–the one not written in my job description–only […]

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Categories: creativity, performance
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Great idea.

November 17th, 2016 by Sam Romero

You’ve got a great idea for your website. An outstanding idea. An idea that will grab visitors by their eyeballs, seize control of their brains, and make them SCREAM WITH DESIRE to buy your product. It’s a nifty idea. You take your idea and put it down on paper. In a memo. Great memo. Brilliant […]

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Categories: interactive
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Braise the lizard! Braise cheeses!

February 25th, 2014 by Sam Romero

I see a bright and bold future for my new “braise the lizard” and “braise cheeses” concept. I am noting that here in order to get my creation of this concept on the record. Thank you.

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Categories: Uncategorized
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About Sam Romero

Thanks for visiting. I'm a Senior Marketing Executive, Creative Director, Writer, Editor and Interactive Producer with nineteen years of experience marketing FORTUNE 500 companies. I've spent time at advertising agencies and within corporations. I'm open to freelance work or a full-time position in a wide range of roles...

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