Sam Romero

Braise the lizard! Braise cheeses!

February 25th, 2014 by Sam Romero

I see a bright and bold future for my new “braise the lizard” and “braise cheeses” concept. I am noting that here in order to get my creation of this concept on the record. Thank you.

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Perfectly Demanding

November 16th, 2011 by Sam Romero

demand 1: to ask or call for with authority : claim as due or just; demand to see a lawyer 2: to call for urgently, peremptorily, or insistently; demand that the rioters disperse deserve transitive verb: to be worthy of : merit intransitive verb: to be worthy, fit, or suitable for some reward or requital; […]

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Categories: creativity
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I don’t get it.

August 19th, 2008 by Sam Romero

“I don’t get it.” If you work at a marketing department or an ad agency, you’ve been there. You’ve shown your boss, or your co-worker, or your client a proposed print ad or direct mail piece or headline or concept and gotten from them a blank stare and the comment “I don’t get it.” Well […]

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Categories: creativity, performance
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A Look Inside an Agency

January 12th, 2007 by Sam Romero

One of the challenges that new marketing managers face is that of working effectively with advertising agencies. Understanding the way agencies are structured can help in dealing with them. Most agencies will have departments or functions that you would find in any company; accounting, human resources, etc. Here, we will focus on the functions or […]

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Categories: agencies, interactive
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Model, game, create.

December 1st, 2006 by Sam Romero

For me, being at work is often about being inside my head. The day-to-day administrative tasks to which I attend require that I be organized and attentive to detail. But they require no skills out of the ordinary and therefore yield no extraordinary results. I believe that I am doing my true job–the one not […]

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Categories: creativity, performance
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Bare minimum.

November 24th, 2006 by Sam Romero

Some 90% of small businesses fail within the first five years. The ones that beat the odds do so for any number of reasons, not the least of which is luck. But in addition to issuing a rabbit’s foot (or vegetarian-friendly four-leaf clovers) to each employee, the wise executive seeks every day to bring statistic-defying […]

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Categories: performance
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Great idea.

November 17th, 2006 by Sam Romero

You’ve got a great idea for your Web site. An outstanding idea. An idea that will grab your Web site visitors by their eyeballs, seize control of their brains, and make them want, need, SCREAM WITH DESIRE to buy your product. It’s a nifty idea. You take your idea and put it down on paper. […]

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Categories: interactive
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About Sam Romero

Thanks for visiting. I'm a Senior Marketing Executive, Creative Director, Writer, Editor and Interactive Producer with nineteen years of experience marketing FORTUNE 500 companies. I've spent time at advertising agencies and within corporations. I'm open to freelance work or a full-time position in a wide range of roles...

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