Sam Romero


Perfectly Demanding

November 16th, 2011 by Sam Romero

demand
1: to ask or call for with authority : claim as due or just; demand to see a lawyer
2: to call for urgently, peremptorily, or insistently; demand that the rioters disperse

deserve
transitive verb: to be worthy of : merit
intransitive verb: to be worthy, fit, or suitable for some reward or requital; have become recognized as they deserve — T. S. Eliot

perfect
a : being entirely without fault or defect : flawless; a perfect diamond
b : satisfying all requirements
c : corresponding to an ideal standard or abstract concept; a perfect gentleman

It is true that consumers will at times prefer one product or product feature over others. It is true also that businesses aim to sell products to consumers so that the businesses can be profitable. And, to that end, businesses surely aim to create products that meet their consumers’ needs or desires.

However.

I am aware of no cases of consumers issuing formal edicts en masse calling for particular products or features. It does not follow that consumers are virtuous simply because they buy. And few businesses can profitably create a product that utterly fulfills every expectation their customers have ever expressed.

So.

Marketing gibberish just plain makes me crazy.

“The new Acme 101X has the sleek, vibrant, dynamic interface that is perfect for reading, eating, driving, dispelling, interpolating, revivifying and everything else! With FunTimeGo® technology and our unique SupaAwesomeDangitCool® add-in, the Acme 101X delivers all the unprecedented funness you demand, with the ease of use, affordability, and ambient temperature you deserve. Order your Acme 101X from one of our indirect retail partner associate entities today!!”

Or is it just me?

Categories: creativity
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1 Comment On This Post

  1. Sam Romero said:
    February 25, 2014:

    I accuse myself of extremely poor judgment in starting a bit of writing with a dictionary entry. Sad, that.

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