ArchiveAugust 2017

Bare minimum.

B

Some 90% of small businesses fail within the first five years. The ones that beat the odds do so for any number of reasons, not the least of which is luck. But in addition to issuing a rabbit’s foot (or vegetarian-friendly four-leaf clovers) to each employee, the wise executive seeks every day to bring statistic-defying value to his business. I argue that there is a baseline of...

I don’t get it.

I

“I don’t get it.” If you work at a marketing department or an ad agency, you’ve been there. You’ve shown your boss, or your co-worker, or your client a proposed blog topic or tweet or direct mail piece or headline or concept or WHATEVER, and gotten from them a blank stare and the comment “I don’t get it.” Well here’s some good news: they...

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