Categorycreativity

I don’t get it.

I

“I don’t get it.” If you work at a marketing department or an ad agency, you’ve been there. You’ve shown your boss, or your co-worker, or your client a proposed blog topic or tweet or direct mail piece or headline or concept or WHATEVER, and gotten from them a blank stare and the comment “I don’t get it.” Well here’s some good news: they...

Model, game, create.

M

For me, being at work is often about being inside my head. Day-to-day administrative tasks require that I be organized and attentive to detail. But they require no skills out of the ordinary and therefore yield no extraordinary results. I believe that I am doing my true job—the one not written in my job description—only when I am moving my company forward in a unique and significant way. To that...

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