Categoryperformance

Bare minimum.

B

Some 90% of small businesses fail within the first five years. The ones that beat the odds do so for any number of reasons, not the least of which is luck. But in addition to issuing a rabbit’s foot (or vegetarian-friendly four-leaf clovers) to each employee, the wise executive seeks every day to bring statistic-defying value to his business. I argue that there is a baseline of...

I don’t get it.

I

“I don’t get it.” If you work at a marketing department or an ad agency, you’ve been there. You’ve shown your boss, or your co-worker, or your client a proposed blog topic or tweet or direct mail piece or headline or concept or WHATEVER, and gotten from them a blank stare and the comment “I don’t get it.” Well here’s some good news: they...

Model, game, create.

M

For me, being at work is often about being inside my head. Day-to-day administrative tasks require that I be organized and attentive to detail. But they require no skills out of the ordinary and therefore yield no extraordinary results. I believe that I am doing my true job—the one not written in my job description—only when I am moving my company forward in a unique and significant way. To that...

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