Sam Romero

Dell Computer Corporation

  • Print ad; click for expanded view.

  • Direct marketing (flat) campaign to pre-announce launch of new notebook computer to existing Dell corporate customers. Series of pieces in standard business envelopes with notes written on outside, as if from a spy inside Dell. Each envelope contained a different piece that the ‘spy’ had acquired which contained information about the soon-to-be-released Dell notebook computer. Pieces included a daily calendar sheet taken from a Dell executive’s daytimer; a menu with notes on it from a fictitious Italian restaurant named “Luigi’s” where Dell executives were lunching and discussing the new notebooks; a page of secret notebook information pulled by the spy from a paper shredder at the last minute (page was delivered pre-shredded in envelope); and a crumpled transcript, pulled from a waste basket, from a high-level meeting on notebook features. Final piece was a simulated news report that the spy had been captured.

    Self-Mailer Envelopes
    Daytimer Sheet
    Shredded Document
    Crumpled Transcript
    Notes on Restaurant Menu
    News Report of Spy’s Capture
  • Web-based multimedia sales promotion/incentive site. Requires the Flash plugin.

  • Direct marketing catalogs for Dell Computer Corporation.

    Consumer oriented
    Business-to-Business Product oriented
  • Executable multimedia file (2.1MB) from an educational CD-ROM. Download to your desktop and double click to run it. This file was designed to run on PCs.


About Sam Romero

Thanks for visiting. I'm a Senior Marketing Executive, Creative Director, Writer, and Interactive Producer with sixteen years of experience marketing FORTUNE 500 companies. I've spent time at advertising agencies and within corporations. I'm open to freelance work or a full-time position in a wide range of roles...

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