Sam Romero


Direct Marketing

  • StoreNet, Inc.
    Direct marketing (dimensional) campaign for StorNet, Inc., a nationwide value-added integrator. Campaign included outbound, personalized piece containing informational brochure and remote controlled jeep, but not the remote control unit. Informational brochure directed target to visit Web site, where target would fill out a form accepting a sales call; sales person delivered remote control unit at time of sales call. 61% of recipients visited Web site and signed up to accept a sales call.

    All Components
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    Packaged Remote
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    Components Minus Remote
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    Hummer with Brochure
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    StorNet Logo on Hummer
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  • Dell Computer Corporation
    Direct marketing (flat) campaign to pre-announce launch of new notebook computer to existing Dell corporate customers. Series of pieces in standard business envelopes with notes written on outside, as if from a spy inside Dell. Each envelope contained a different piece that the ‘spy’ had acquired which contained information about the soon-to-be-released Dell notebook computer. Pieces included a daily calendar sheet taken from a Dell executive’s daytimer; a menu with notes on it from a fictitious Italian restaurant named “Luigi’s” where Dell executives were lunching and discussing the new notebooks; a page of secret notebook information pulled by the spy from a paper shredder at the last minute (page was delivered pre-shredded in envelope); and a crumpled transcript, pulled from a waste basket, from a high-level meeting on notebook features. Final piece was a simulated news report that the spy had been captured.

    Self-Mailer Envelopes
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    Daytimer Sheet
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    Shredded Document
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    Crumpled Transcript
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    Notes on Restaurant Menu
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    News Report of Spy’s Capture
    portfolio_dell07.gif
  • Solid Systems, Inc.
    Direct marketing (dimensional) campaign for Solid Systems, Inc., an Enterprise-Elite Certified Sun Reseller. This was an integrated online/offline baseball-themed campaign. Over-sized outbound piece contained a Louisville Slugger with the target’s comany logo burned into it, as well as a personalized informational brochure that directed recipient to a Web site. At the site, recipient would fill out a qualifying form and set a time to accept a sales call. Sales person would bring a baseball book as premium during the sales call. 27% of recipients visited Web site and signed up to accept a sales call.

    Complete Set
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    Web Site
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    Baseball book
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  • Compaq
    Direct mail pieces targeted at CXO-level executives, inviting them to visit Compaq’s booth at i2’s Planet2000 trade show. Pieces are in Adobe Acrobat format; file size is indicated for each.

    1.5 MB
    portfolio_compaq01_preview.jpg
    1.2 MB
    portfolio_compaq02_preview.jpg
  • Strategic Technologies, Inc.
    Direct marketing (dimensional) campaign for Strategic Technologies, Inc., a leading southeast Information Technology provider. This was an integrated online/offline golf-themed campaign. Over-sized outbound piece with personalized, digitally-printed informational brochure that directed recipient to a Web site. At the site, recipient would fill out a qualifying form and set a time to accept a sales call. Sales person would bring a custom-engraved putter as premium during the sales call. 21% of recipients visited Web site and signed up to accept a sales call.

    Oversized Mailer
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    Web Site
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    Golf-themed Label
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    Personalized Brochure
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  • Dell Computer Corporation
    Direct marketing catalogs for Dell Computer Corporation.

    Consumer oriented
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    Business-to-Business Product oriented
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About Sam Romero

Thanks for visiting. I'm a Senior Marketing Executive, Creative Director, Writer, and Interactive Producer with sixteen years of experience marketing FORTUNE 500 companies. I've spent time at advertising agencies and within corporations. I'm open to freelance work or a full-time position in a wide range of roles...

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