This ongoing website rebrand for Florida Atlantic University spans strategy, voice and high-priority page content. I led the copy team and wrote new copy or updated existing copy for most pages across the new site. Below are selected examples of the forthcoming content, with current live pages provided for comparison where applicable.
Homepage
Note: This links to a large PDF that may take a moment to load.
Incoming freshmen landing page
Note: This links to a large PDF that may take a moment to load.
This dedicated incoming freshmen page is new to the site.
Financial Aid
See the new copy for the financial aid page.
Scholarships page
See the new copy for the scholarships page.
Content strategy and voice system.
Early in the project, we defined strategic goals for both the
design and copy of the new site.
I then analyzed the existing copy against the desired future
state and identified opportunities to improve clarity,
consistency and the overall user experience, resulting in this
style analysis and recommendations document.
View the style guide recommendations.
design and copy of the new site.
I then analyzed the existing copy against the desired future
state and identified opportunities to improve clarity,
consistency and the overall user experience, resulting in this
style analysis and recommendations document.
View the style guide recommendations.
I also developed comprehensive copy and voice guides to give writers a consistent framework for creating content across the new site.